This site shares the pleasures of Mexican living for travelers, real estate buyers and retirees.
This is an online publication pointed at the potential consumer of medical tourism services (rather than an industry publication). I will be expanding my business in this direction in the future.
This is a comprehensive 146-page e-book about medical care in Mexico that provide travelers, expats, retirees and medical tourist with information about find affordable quality care under any circumstance, including emergencies, and information about the medical culture of Mexico. Available for immediate purchase at Medical Tourism South.
Quality, clarity, innovation and persuasion are four forces that drive my creative concepts and commercial copywriting. The fifth is collaboration. It takes teamwork to move from vision to reality, to produce beautifully integrated copy and designs.
I’ve been involved in every aspect of the projects in this portfolio. I’m experienced with every step, managing all the tasks involved, be it for web, print or video—the writing, the art direction—whatever it takes.
I’ve worked with team members in every capacity—from the executive management of multi-billion-dollar international corporations—to computer coders on the other side of the planet, I know how to form, inspire and cajole a team through the creative process—to create something from nothing. In fact, it’s what I do best.
I was a key player on the team that put together the launch of IMCS, a major new program for Quebecor World. We did the concepts, copy and design for every aspect of the launch from the trade show booth, to press releases and magazine advertising.
Each of these images can be opened to show the entire email campaign. I think that email can be a very effective marketing tool, but it is typically so predictable, so visually boring that it isn’t widely read. What a difference a great concept presented vividly can make. Aren’t these fun?
The Modern Estate is an award-winning architecture magazine that’s had phenomenal success from the very first issue. I’m proud that I was on the team that produced the launch edition and it is thrilling to watch its continued growth, now into television as well as print.
Taking the message down to the shop floor can be fun, vivid and beautiful. Each of these campaigns ran in a series. Please click on the image and look at the whole campaign.
I am an award-winning environmental writer with a deep understanding of both the problems and the solutions to global warming. I have tremendous respect for companies that are willing to face their own environmental issues and I believe it is important to communicate both the concerns and the solutions that are sought and achieved.
I enjoy writing about technology for non-technology markets. I’ve a geeky streak and am inclined to actually read manuals and appreciate all the work that went into producing them. Knowledge is a secret weapon in the battle for supremacy over competitors. More importantly, knowledge of technology can show opportunities for new, cool things that can be done and spark creative ideas.